Juniors! See what legendairy events we have in store for you. A full convention schedule can be found here.

Sunday, June 23

Junior Welcome and Sundae Bar

Join fellow juniors for Culver's frozen custard with a number of toppings and improve your leadership game at our Sunday evening welcome! Coach Steve Jones will challenge you to become influential leaders and share how to grow a winning culture. This high school teacher and head football coach should know as his Kimberly Papermaker football team has compiled a 100-6 record that included five straight consecutive Division 1 Wisconsin Championships. Topping the event off will be the annual state-by-state exchange where you bring their favorite items from your home state to swap with others. 

Monday, June 24

Badger Sports Park

Pre-Convention Farm Tours

Sponsored by STgenetics

Witness the diversity of Wisconsin dairy farms. From a robot dairy to a conventional tie-stall barn and a showplace, you will see legendary Holsteins at each stop. We will end the day with a visit to one of the Midwest’s largest dairies which will demonstrate how “America’s Dairyland” has it all when visiting Jenlar Holsteins, Forest Ridge Holsteins, Budjon Farms and Rosendale Dairy. Two price options exist: $40 for the meal and bus ride, or $20 for the meal only. Lunch will be served at Budjon Farms. 

Educational programming provided by the Wisconsin Holstein Foundation. 

Junior Fun at the Badger Sports Park

Make new friends at Badger Sports Park!  You can choose from go-karts, 18-hole mini-golf, batting cages, laser tag, inflatables, a mini bowling alley, and so much more. There will be a tailgate-style picnic with burgers, brats and all the fixings. A short ten-minute ride via bus from the hotel, this event is a great way to conclude Monday’s fun-filled day. 

Tuesday, June 25

Host Farm Tours

Sponsored by STgenetics | Luncheon sponsored by Channel Seeds

Host Day tours focus on modern breeding operations. Learn from four dairies that are using all the tools to breed and market world-class genetics. Capping it off, we will have lunch at the new, interactive Farm Wisconsin Discovery Center. Staggered start tour times will allow an enhanced viewing experience on the tours of MilkSource Genetics, Synergy Dairy, Siemers Holstein Farm and Hilrose Dairy, LLC.

Educational programming provided by the Wisconsin Holstein Foundation. 

Farm Wisconsin and NEW Zoo

Go beyond the barnyard at the Farm Wisconsin Discovery Center. This facility with interactive exhibits will entertain while shedding light on Wisconsin's diverse agricultural industry. You can drive the combine simulator and learn to balance farming and the environment with its kinetic sand water ways exhibit. After lunch at the Discovery Center, we head to the NEW Zoo at Green Bay. The Insider’s Encounter at the NEW Zoo will take us behind the scenes to see how animals’ nutrition needs are met and how veterinarians provide care for the wildlife.

Farm Wisconsin Discovery Center

Farm and Float Tour

Looking for a mix of farm and fun? Come enjoy the day at Brooks Farms and the beautiful Little Wolf River for an afternoon of tubing fun. Brooks Farms is a recently expanded 700-cow facility. Highlights include a new double-16 herringbone parlor, automatic feed pusher, calf-feeding system and a focus on growing their Registered Holstein herd. From there, you will head to Little Wolf River to take in a fun and relaxing river trip. The tour will wrap up with a picnic lunch at the campground, complete with a campfire and s’mores. Those attending this trip will need to fill out the waiver here and upload a signed copy with registration.

Little Wolf River

Family Night near Lambeau Field

With Legendairy Lambeau Field in full view, enjoy a tailgate-style meal — a hog roast with tenderloin steak sandwiches and many of Wisconsin’s favorite foods. You can play tailgate games or venture to the Titletown District just a short walk away with its loads of free games and playground equipment. Lambeau Field Tours can be purchased for an additional $12, but order tour tickets fast as the Lambeau staff can only handle the first 350 registrants.

Wednesday, June 26

Cows 2 Careers

Borrowing a great idea from Michigan, we will host the second annual Cows 2 Careers. This 90-minute session will give you a chance to learn about the wide breadth of careers in our dynamic industry. The luncheon will include an incredible taco bar. The event will run from noon to 1:30 p.m.

Eight dairy professionals will share insight on the topics of “My first job” and “Why go international.” Juniors, bring your questions to ask these dairy professionals who were in your seat not long ago!


Also, recruiters from several universities, colleges, and technical colleges from throughout Wisconsin will be on-hand to talk about the boundless educational options. That’s not all, bring your resumes, too, as advisors will give some pointers to improve your chances of landing your dream job or scholarship opportunities.

Educational programming provided by the Wisconsin Holstein Foundation. 

Jacob Brey

Kristina Hopkins

Paul Haskins

Rebecca Shaw

My first job

Jacob Brey, Sturgeon Bay, Wisconsin, who started his career at a classifier for Holstein Association USA, and now is a co-owner of his family’s expanded Cycle Farm LLC dairy farm.


Paul Haskins, Chagrin Falls, Ohio, joined the workforce at Genex CRI as a sire analyst. In 2014, Haskins returned to the family farm where he relocated the dairy operation to a larger, more modern facility.  


Kristina Hopkins, Delafield, Wisconsin, rose through the ranks of dairy marketing and public relations channels having started out with Capital Newspapers, the Dairy Business Association, Filament Marketing, and Morgan & Myers. For the past seven years, Hopkins has been providing counsel as a team member at Bader Rutter.


Rebecca Shaw, Altoona, Pennsylvania, completed three diverse internships with the Pennsylvania House of Representatives, the Center for Dairy Excellence, and Bader Rutter. Shaw then landed a job as a dairy marketing specialist for Cargill.

Vanessa Knoblock

Lorilee Schultz

Ben Towns

Jay Weiker

Why go international

Venessa Knoblock, Port Austin, Michigan, belongs to a global network of dairy automation experts and serves as Lely's midwest regional sales specialist. With her previous experiences at Elanco, Monsanto Dairy Business, and Venture Milling, Knoblock has more than 20 years of experience serving the dairy industry.


Lorilee Schultz, Orangeville, Illinois, is the manager and part-owner at Mil-R-Mor Farm. As a student, she learned the benefits of international experience working as a USDA intern in Guangzhou, China. She is also a former intern of Hoard's Dairyman and consulting firm AGB. 


Ben Towns, Madison, Wisconsin, now leads the Arm & Hammer Animal Nutrition’s global business for Church & Dwight. Prior to heading that strategic effort, Towns also worked for Landmark Services Cooperative, BouMatic, and Land O’Lakes Purina Feed.


Jay Weiker, Madison, Wisconsin, has traveled the world and now heads the National Association of Animal Breeders as its President and CEO. Prior experiences had him serving as Asia business for ABS Global. Additionally, he has worked for Kaltenberg Seeds, Dekker North America, and World Wide Sires.

The National Junior Genetics Conference

With some of the brightest minds already at Convention, we planned an action-packed, two-hour session on Wednesday afternoon geared specifically for you to get inspired to breed great cows or pursue a career in science and genetics.  This event is FREE but you must pre-register. Check out more here.

Educational programming provided by the Wisconsin Holstein Foundation. 

National Holstein Convention Pre-Sale Tailgate and Meal

Sponsored by International Protein Sires and Boehringer Ingelheim

The Convention theme, “Making Legendairy Leaps” will truly come to life when Holsteins and football come together at this event held on sight at the Fox Cities Exhibition Center.

The sale spirit gets started with a tailgate party Wisconsin’s finest award-winning cheeses, cheese carvings and a special treat: Wisconsin’s famous deep-fried cheese curds! 

The first-half sale will feature some of the highest genomic Registered Holsteins in the U.S. To get the first-half sale event rolling, Wisconsin’s very own Chris Kroeze, “The Voice” runner-up from the most recent season, will sing his rendition of the "Star Spangled Banner."

The halftime dinner will feature stadium favorites: bratwurst, burgers, wings, steak fries, and all the fixings.

The second half sale of live animals will feature high-type, deep-pedigreed Registered Holsteins to please even the most discriminating buyers. To begin the second-half sale, Chris Kroeze will perform “America the Beautiful.”

Thursday, June 27

Junior Awards Banquet

Celebrate Juniors from across the country who are making their own “Legendairy Leaps.” Enjoy a meal that consists of oven-roasted chicken, beef tips with buttered noodles, and so much more. Please note, this year the Distinguished Junior Member Finalists will be honored at the Thursday night’s Gala Banquet. 

Junior Dance

With the competitions wrapped up, it will be time to have some fun. Take in the excitement at the Junior Dance. The dance will be held on site during the sale. An energetic and interactive DJ, photo booth, and variety of games will keep you entertained! 

Making Legendairy Leaps Gala Banquet

Join us as we gather together to celebrate the “Legendairy” accomplishments of our industry. The Gala will bring this fantastic week in Wisconsin to a culmination as we will recognize the Elite Breeder, the Distinguished Young Breeder, the Distinguished Service Award, and the six Distinguished Junior Member Finalists. Attendees will have the choice of Sliced Roasted Sirloin or Ballotine Asiago Chicken, and dessert. The voice of Lambeau Field, Mr. Bill Jartz will preside over the event as we also look back on influential industry legends that have paved the way. 

Phone: 1-800-223-4269

Email: wisholsteins@gmail.com

© 2018 by Wisconsin Holstein Association

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