The Wisconsin Holstein Association is excited and honored to be hosting the 2019 National Holstein Convention, June 21-27 at the Fox Cities Exhibition Center and Paper Valley Hotel in Appleton, Wis. The primary source of funding for the convention comes from our sponsors. As a State Holstein Association, we are responsible for 100% of the convention funding. During the convention, there will be educational seminars, youth contests, farm tours, the National Convention Sale, first annual National Genetics Conference and the 134th annual business meeting of Holstein Association, USA. This convention will truly be special as the convention headquarters serves a seven-county area that boasts more than 100 dairy cows per square mile, making it one of the most densely populated dairy cow centers in the world. As you explore a potential sponsorship, here are additional thoughts to consider:


  • The 2019 National Holstein Convention (since it’s held in Wisconsin, it draws a larger attendance) is expected to be among the top three attended national

  • gatherings of dairy farmers in the United States. One Place. One Time. One Year.

  • Of the 1,500 expected attendees, 500-600 will include junior members and the remaining 900-1,000 will be adult members.

  • Holstein Association USA has 17,613 adult members and 8,926 junior members for a grand total of 26,539 members, making it the largest and most progressive dairy breed organization in the world.

  • Holstein USA just set a 132-year record by identifying 742,910 Holsteins in 2017.

  • The convention location has the highest concentration of cows in the U.S.: 500,000 cows in a 50-mile radius. This area would rank #5 for dairy cows, if it were its own state.

  • Wisconsin’s nearly 10,000 dairy farms represent 20 percent of the nation’s total.

  • Farm tours include owners representing 50,000 cows.

  • Unique to this convention will be the first-ever National Genetics Conference. The event will draw additional dairy farmers from around the U.S. and world.

  • The convention offers a fantastic opportunity to interact with key dairy producers, decision makers, and industry influencers.

  • The attendees to this convention are a very focused group—you know who your audience is.

  • Take the NUMBER of cows represented TIMES the cost of goods your business sells or services EQUALS unbelievable $ potential!


Your contribution will help assure the success of the 2019 National Holstein Convention and provide you with visibility and exposure to this target audience. Donations are tax-exempt based on Wisconsin Holstein Association’s 501(C)(3) status via its Foundation. 

Questions can be referred to: 

Kevin & Julie Larson, Sponsorship Co-Chairs

Julie: 608.778.2459, jlarson@filamentag.com

Kevin: 608.606.0984 kevin.larson@plantpioneer.com

Phone: 1-800-223-4269

Email: wisholsteins@gmail.com

© 2018 by Wisconsin Holstein Association

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